TAKE ON WINTER
Technical apparel made in the White Mountains to handle deep cold and everyday adventures.
Shop Winter Best Sellers
Our most trusted layers for winter in New Hampshire










4.94 / 5.0
51 reviews






4.33 / 5.0
3 reviews





4.85 / 5.0
34 reviews









4.77 / 5.0
197 reviews









4.74 / 5.0
141 reviews




4.85 / 5.0
39 reviews




4.92 / 5.0
12 reviews



5.0 / 5.0
2 reviews



4.89 / 5.0
9 reviews

ALPHA FOR REAL WINTER
Made by Hand. Rooted in the White Mountains
We craft outdoor apparel locally, using sustainable materials and giving 5% of every sale back to the mountain communities that shape us.
Build Your Winter System, Layer By Layer
Let customers speak for us
from 1885 reviews
This is now my go to shoulder season and sleep top!
I feel like I’ve always struggled with the balance of being too warm or too cold while wearing certain base layers then getting sweaty which I hate. Not with this hoodie! The way it is able to wick moisture like nothing I’ve other worn but still keep me comfortable is unbelievable.
Alpha is the way to go and I’m sure my friends are annoyed at how much I talk about it compared to Polar.
Highly recommend this hoodie (the pants are great too for sleeping) and highly recommend this company! Always wanting to support a positive business over any large corp.
I got this to add to my ultralight thru hiking kit. I can't stop wearing it to work, on runs, on hikes, on bicycle rides. It's incredibly light and warm. I'll be taking it on the Colorado trail this year.
Super light and easily packable. And most importantly, keeps you warm which is amazing considering how light it is.
This base layer is SO soft, it’s true to size and for my tall girlies the sleeves are actually long and include thumb holes which I don’t realize before purchasing. I love this layer and will be ordering more for my fam.
This hoodie is my new favorite. It is super comfortable and performes great when out and about. It kept me warm and helped me shed mosture when clearing ice for skating. I can't wait for more adventures wearing this hoodie.
This top is just great. I use it on long international flights where they freeze you. It packs small, it’s very light, and you don’t overheat. Outstanding!
Super light - check
Super warm - check
Super compact - check
Ideal garment for use as a mid layer or against skin with a shell. Inspired.
Between my wife and me, we’ve somehow managed to collect nearly one of every piece they make—and for good reason. Their outerwear strikes that rare balance between performance and everyday polish. Whether we’re braving the unpredictable weather of the Whites on a long hike or simply heading out to run errands around town, their gear delivers comfort, durability, and thoughtful design in equal measure. Every piece feels purpose-built yet versatile, crafted with a level of quality that’s increasingly hard to find. I can wholeheartedly recommend any—and all—of their outerwear without hesitation.
Out in -10 in northern Maine this morning. Over 1 pair of wool base layers, plenty warm enough. Splitboard session in the PM - holding up to anything I put them through. If I could ask for one thing, it would be a little wider at the leg cuff as my snowboard boots have a double boa system and it's a snug fit to get them over the boots for splitboarding. Any chance I could talk you into a zip drop bottom for girl pee breaks? If I choose to wear my other pants, that would be the only reason why in the backcountry. Love, love, love they are new england made.
Absolutely love my AD90. It feels warm the way down/wool does but super soft and schnuggly. When you move, you actually feel the air moving through it. Has instantly become a favorite for me and I’ve ordered another!
My boyfriend is very selective and hard to buy gifts for - but I loved how soft this fabric was and the promise of it being a high tech fabric lured me in. He is a ski instructor and reported back that the shirt kept him warm and dry - and now won’t ski without it. Time to use my 15% off coupon and get him another color - thank you for creating these fabulous outdoor cloths!
Campfire Fleece Vest - Men's
Love it! So lightweight and comfortable.
Highly recommended. 🙂
Tried 2 other styles of Burgeon hoodies, could not find the correct fit until the Highlander. The waffle design is lightweight yet warm. The alpine lake color pops. Took a XL, which has a looser, but not baggy, fit. For reference I am 6 foot, 220 pounds.
Also a shout out to Nick in their customer service area, who patiently explained the benefits of each hoodie type. His attentive brand of service is sorely lacking in most companies I deal with. Very refreshing to see good service is still a priority with some companies.
I really like this vest. Can’t wait to hike in it soon!
Next-to-Skin Comfort, Done Right
FLUME BASELAYERS




4.89 / 5.0
199 reviews



4.89 / 5.0
199 reviews



4.89 / 5.0
199 reviews



4.89 / 5.0
199 reviews




4.67 / 5.0
3 reviews




4.9 / 5.0
10 reviews


Gear That Gives Back
5% of every sale goes back to the mountain communities that make this place what it is.
Flagship Store & Studio
25 South Mountain Drive, Unit A4
Lincoln, NH 03251
Monday-Thursday: 10am to 5pm
Friday: 10am to 6pm
Saturday: 10am to 7pm
Sunday: 10am to 4pm






















