TAKE ON WINTER
Technical apparel made in the White Mountains to handle deep cold and everyday adventures.
Shop Winter Best Sellers
Our most trusted layers for winter in New Hampshire










4.82 / 5.0
40 reviews




5.0 / 5.0
1 review





4.96 / 5.0
27 reviews









4.78 / 5.0
192 reviews









4.76 / 5.0
140 reviews




4.9 / 5.0
10 reviews




4.67 / 5.0
3 reviews






4.81 / 5.0
43 reviews





4.91 / 5.0
74 reviews
ALPHA FOR REAL WINTER
Made by Hand. Rooted in the White Mountains
We craft outdoor apparel locally, using sustainable materials and giving 5% of every sale back to the mountain communities that shape us.
Build Your Winter System, Layer By Layer
Let customers speak for us
from 1838 reviews
Great quality, feel and warmth for something that breathes so well. Nice work
I bought the Alpha 120 while I was on the PCT, just before reaching the High Sierra portion. I was concerned I wouldn't be warm enough, mostly while sleeping.. For the 1900 miles I had it on trail, it is my favourite item, I always look forward to it after a day of hiking 25+ miles. Warm and very snuggly to be in. Breathes great while starting early in the mornings. Sadly, it was stolen 1 month later, after I completed the Mexico to Canada journey, when I got a bite to eat from a weekend hike I went on. Still my favourite item! I'm looking forward to when the Night Sky 120 (S) will be back in stock!
I also appreciate the handwritten note I received when I got my order while on trail!
Very warm and soft!!
Have 2 of these now. Been wearing a thin spandex layer underneath and an alpha 90. Hiking down into single digit temps with just 2 light layers is amazing. They shed moisture like nothing I've ever seen and dry almost instantly. My wife got me 1 for Christmas, I've since bought her a couple and another one for myself!
I love my hoodie! It’s warm when I need it to but also light enough for when I just need a light layer before the day warms up or as the cool evening sets in. I also love the zipper.
Love what Burgeon has created in the alpha direct 120. Not only is the fit perfect - I'm 5'8" and 51" chest, but the quality of the material is spot on. This is most definitely coming with me on my spring Algonquin canoe trips and will accompany me on the JMT this September.
Just purchased so cannot comment on how warm it will be while skiing, but I do love the quality, the design features, and the fit of this top! Will definitely be buying more-for reference I am a size 12 and bought a medium.
I absolutely love this Burgeon fleece- has a little bit of stretch and is incredibly warm and cozy to wear during the cold winter months. Please bring back the white that you had two years ago!! for reference I am a size 12 and by a medium in this top.
I am very happy with this purchase. Love the color and fit (with the exception of the hood being oversized--the hood would be perfect to wear over a helmet but too bulky to fit under a hat and no way to cinch it tight). Looking forward to wearing it on the trail!
Alpha™ Direct 90 Hoodie - Men's
If you have any issues with your order(s), please reach out to customer service directly before posting an unsatisfied review- I deeply regret not doing so myself and encourage you to take that route! Since writing that review (and within hours of posting it), multiple staff members reached out to both apologize and offer to work through the issue.
They have been so responsive and incredibly helpful; my initial experience was obviously a rare exception. They've shown me just how much they care about their customers and the products they create. I'm DEFINITELY buying from them again and will be telling people about this great experience!
Bought Power Stretch Fleece Hats for the whole Family. Everyone loved their own color.
Warm & comfortable.
Supporting NH Business!
My purple Highlander hoodie is one of my favorite items to wear . Whether I’m sitting at home , running errands or visiting with friends it’s cozy and just the right weight to not feel to heavy under a winter coat or paired with a vest .
Wore this every day during a week long trip to Yosemite - was the perfect weight for snowshoeing, hiking, driving around the valley, drinking hot chocolate in the Ahwahnee Great Room - instantly my most comfortable and versatile hoodie
Great product! Keeps you warm when necessary but also breathes to not over heat you!
Next-to-Skin Comfort, Done Right
FLUME BASELAYERS




4.89 / 5.0
197 reviews



4.89 / 5.0
197 reviews



4.89 / 5.0
197 reviews



4.89 / 5.0
197 reviews




4.67 / 5.0
3 reviews




4.9 / 5.0
10 reviews


Gear That Gives Back
5% of every sale goes back to the mountain communities that make this place what it is.
Flagship Store & Studio
25 South Mountain Drive, Unit A4
Lincoln, NH 03251
Monday-Thursday: 10am to 5pm
Friday: 10am to 6pm
Saturday: 10am to 7pm
Sunday: 10am to 4pm












