TAKE ON WINTER

Technical apparel made in the White Mountains to handle deep cold and everyday adventures.

Winter Best Sellers

Our most trusted layers for winter in New Hampshire

ALPHA FOR REAL WINTER

Breathable warmth for cold days and hard miles. Tested in the White Mountains.

Made by Hand. Rooted in the White Mountains

We craft outdoor apparel locally, using sustainable materials and giving 5% of every sale back to the mountain communities that shape us.

Build Your Winter System, Layer By Layer

Crush the Cold

Breathable warmth for cold days when you're working hard.

Trail, Town & Tavern

Warm, durable layers that feel right from morning coffee to sunset hikes.

Your Winter Second Skin

Soft, breathable layers built to disappear so you can focus on the day.

YOUR ULTIMATE CHILL BUDDY

High-loft fleece warmth made for winter downtime.

Next-to-Skin Comfort, Done Right

FLUME BASELAYERS

Soft against the skin and breathable when you’re moving. Comfortable enough to forget it’s there.

Gear That Gives Back

5% of every sale goes back to the mountain communities that make this place what it is.

Flagship Store & Studio

25 South Mountain Drive, Unit A4
Lincoln, NH 03251

Monday-Thursday: 10am to 5pm
Friday: 10am to 6pm
Saturday: 10am to 7pm
Sunday: 10am to 4pm